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Coca-Cola Launching NFT Collection and has chosen the Perfect Host Platform

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By Dewey Olson - - 5 Mins Read
Coca-Cola logo on a rusty surface
| Pixabay


Coca-Cola logo on a rusty surface
| Pixabay



It seems that numerous brands are beginning to realize the significant benefits of aligning with the crypto industry. While it's not a guarantee of success, such a move can broaden a brand's target market.

It is just like the case of Shopify, which identified this opportunity and now partnered with Solana Pay.  Coca-Cola became aware of this after partnering with Ethereum’s Layer 2 Base for their new NFT collection. They chose Coinbase, Base, to launch the mint of its new NFT collection: Masterpiece.  


In their announcement on Twitter, Coinbase said, "ᴏɴᴄʜᴀɪɴ ꜱᴜᴍᴍᴇʀ @CocaCola is bringing its Global Masterpiece campaign to the chain with iconic works by prominent artists."



This Coca-Cola NFT collection aims to celebrate some of the iconic things the brand has done in recent years. While simultaneously bringing the crypto and NFT world closer to the brand. And you have to give it to them. This drink-making company might have made the right decision with their chosen NFT platform. 

Choosing Base as the NFT Platform 

For Coca-Cola, Base could be a solid choice as it is a layer 2 blockchain created by Coinbase. This new crypto project has recently launched and is currently experiencing a lot of excitement. Base is regarded as one of the best layer 2 blockchains in 2023.


Launching their NFT collection on Base would be a wise decision for Coca-Cola, as it would be a win-win situation benefiting both platforms from the hype. 


The release of Base has been a pleasant shock to the crypto industry. Unlike other projects, the developers kept many details under wraps, causing many to be unaware of its features.


There was no roadmap available, and the only expectation was for a layer 2 blockchain. Therefore, the launch of Base was a surprise, but it turned out to be impressive. The protocol uses Optimistic Rollup technology, which reduces transaction fees and boosts blockchain speed.

Not the First Time 

This is not the first time Coca-Cola has explored the crypto and NFT industry. They did before and might have been satisfied. Hence, they came back with another collection. In 2021, during the International Friendship Day on 30 July, Coca-Cola launched a new NFT project. 


But they didn't end there. They extended their stay in the NFT market in 2022 when they launched another collection. But this time, it was with the Polygon blockchain. They even partnered with Crypto.com to produce an exclusive collection of 10,000 NFTs for the Qatar 2022 World Cup. Now, they want to do so using the newly launched layer 2 blockchain Base. 


More Details About the NFT Collection 

In the official project description, Coca-Cola says their NFT collection merges their new project with upcoming artwork artists.


"The Masterpiece collection uniquely brings together iconic artworks along with new works from emerging talents, all intertwined with the iconic Coca-Cola bottle. Classic masterpieces like "The Scream" by Edvard Munch and "Girl with a Pearl Earring" by Johannes Vermeer find a harmonious coexistence alongside contemporary works by talented artists like Aket and Vikram Kushwah," Coca-Cola said. 


Already, the Coca-Cola NFT price is between 0.0011 ETH and 0.014 ETH. However, some of them are priced lower at some NFT marketplaces other than Opensea. There are eight versions of this NFT collection, and it already made many sales.